Around the Net
Nonprofits Lose $15K a Year to Spam Folder: EveryAction
- DCInno, Tuesday, April 21, 2015 5:27 PM
More than 12 percent of marketing emails sent by nonprofit ends up in the spam folder, according to new research from EveryAction a startup that helps nonprofits manage email fundraising campaigns. The research also revealed that nonprofits could increase email fundraising revenue by 14 percent if they reduced their spam rate to zero. In addition, the findings revealed that nonprofits lose about $15,000 a year thanks to emails landing in the spam box.
