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BMW Tops Best Reputations List

  • The Drum, Wednesday, April 22, 2015 6:46 AM

BMW Group, Google, Daimler, and Rolex have topped the Reputation Institute’s list of brands with the best reputations in the past year. The report determines the most reputable companies based on innovation, governance, and citizenship. When the most reputable company, BMW, was asked about its success, it responded that the greatest tool it possesses is in-person customer interaction. Other major brands on the list include Apple, Nestle, Ferrero and

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