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Public Not Ready For Apple Watch Cost

  • The Drum, Wednesday, April 22, 2015 6:43 AM

Consumer expectations of the cost of an Apple Watch are way below the actual price, according to research from GfK. The majority (73%) of people interested in the launch of the Apple watch say they are prepared to spend up to GBP299 while 17 per cent are prepared to spend between GBP300-GBP399. The basic standard model starts at GBP479 and goes up to GBP949 depending on the face size and strap material. Meanwhile, devices in the luxury Apple Watch Edition collection range from GBP8,000 to GBP13,500. 

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