French leather goods house Louis Vuitton is reaching out to consumers as they plan their summer vacations with a travel-themed effort on New York magazine’s blog The Cut. Louis Vuitton’s ad, found on the desktop and mobile-optimized versions of The Cut, leads with a bright blue sky from the brand’s 2015 Spirit of Travel campaign shoot in the Caribbean. While New York is slowly warming up, the tropical climes depicted will be a welcome departure for The Cut’s readership.