On April 16, it was reported
that three men broke into the offices of Sagmeister & Walsch at 206
West 23rd Street in New York and made off with a bunch of stuff. The entire robbery, however, was caught by a ceiling cam that normally streams studio activity to the agency Web site.
the robbery, Steffan Sagmeister said: "We never thought something like this could happen. When we launched our website we thought it would be a good way to showcase our work to those who admire us;
now it's all gone."
Following the robbery, the agency tweeted
: "We are Deeply saddened by this loss.
Next time take the printer." You see, all the robbers took was the agency's work and nothing else. Now what sort of robbers do you think would take only the work -- that's valuable to no one but the
client and the agency -- and not all the physical electronics that could be sold?
Well, the agency itself, of course. Yes, the agency staged the robbery, got Creative Review to write
about it and then the agency's receptionist burst into laughter
's Tim Nudd called for confirmation. Well played, indeed!