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Royal London Reviews GBP10m Media Business
- Campaign, Thursday, April 23, 2015 6:40 AM
Royal London, the mutual insurer, has called a review of its GBP10 million media business, which is currently held by VCCP Media. The process is being led by Emma Hill, the head of brand and sponsorship at Royal London, with support from AAR. The brief includes all traditional, digital, consumer and business-to-business activity. VCCP holds Royal London’s advertising account. Its sibling agency VCCP Media handled the media business last year, when the brand was relaunched.
