Hartz is launching a national consumer campaign to educate pet owners on the importance of year-round flea and tick protection.
Although the primary flea and tick season in the United States is April through September, fleas survive throughout the year. Hartz is suggesting that a consistently protected pet mounts a stronger defense against flea infestation -- an infestation that cannot only pose a threat to the animals, but also to the home.
Like personal health exams and smoke alarm battery checks, establishing preventative behavior aids in overall pet health, says Lance Hemsarth, senior director, research and development at Hartz.
This dedicated messaging will be promoted through digital advertising and social media. Implementing interactive and engaging tactics to augment this behavior is the goal of this campaign, according to Hartz.
Nationally known veterinarian Dr. Bernadine Cruz will contribute to the “No F&T” messaging through her practice based in Laguna Woods, California, as well as through her Internet-based radio show 'The Pet Doctor' heard on www.PetLifeRadio.com.
The "No F&T" approach will target consumers with the hashtag #NOFT to create community among pet owners and establish a prevention lifestyle. Digital ads and social media messaging, including monthly care reminders, will be communicated via Facebook starting this month.