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Food Companies Missing Millennial Opportunities

Food and drink brands are missing out on opportunities to connect with millennials because they are failing to target them in a meaningful way, according to a poll of 18- to-29-year-olds. According to the research, conducted by Haygarth and Flamingo, just 11% of a poll of 1,000 feeling food advertising is aimed at them. This is despite 47% of people aged 18-29 cited social media as a source of inspiration for recipes and that, on average, millennials share pictures of food on social media three times a week thanks to the "Instagram effect."

Read the whole story at Marketing »

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