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CMO of Marketo Explains How Marketing is Less Creative and More Science

  •, Thursday, April 23, 2015 12:18 PM
Sanjay Dholakia, global CMO of Marketo thinks that marketing is moving from an art form to a science project. In an interview with, Dholakia talks about the shift from creative to data. "Marketing has also gone from being viewed as a function that creates brand awareness, to one that architects the relationship with customers end-to-end, and informing the rest of the organisation what that encompasses," he said. "You’re still going to have other people involved, such as sales and service, but it’s marketing that’s charting the course. That’s where we start getting into the notion of marketing as a strategic leader, because we’re setting the landscape."

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