Coldwell Banker is partnering with MLB.com for a second year to offer an exclusive look into the different places some of the biggest names in baseball call home.
The 13-week series, starting today on the Coldwell Banker Blue Matter blog, will offer behind-the-scenes videos of more than a dozen baseball stars. Each video will feature an exclusive look at the player’s home along with interviews on what home means to them.
The Coldwell Banker Real Estate series leads with a look inside the home and off-the-field life of Los Angeles Dodgers All-Star outfielder, Yasiel Puig.
The video, which includes subtitles, is the first one where Coldwell Banker filmed a ball player speaking in his native Spanish, says Sean Blankenship, CMO Coldwell Banker.
Just like baseball, homes are filled with fascinating stories, he says.
“This series allows us to connect with these icons on a more personal level and get a glimpse of how their homes are special to them,” Blankenship tells Marketing Daily. “We’ve really started moving the brand voice more toward emotional connection with home,”
In addition to Puig, the line-up also includes Jose Reyes of the Toronto Blue Jays, Shane Victorino of the Boston Red Sox, and others such as former Atlanta Braves pitcher John Smoltz, who will be inducted into the baseball Hall of Fame this summer. The series will also offer a look inside the home of St. Louis Cardinals superfan and American fashion model, Karlie Kloss, as well as the home of the late Tony Gwynn, shown by his widow Alicia.
A new player video will debut on the Coldwell Banker Real Estate Blue Matter blog every week through July 27. The Home Field Advantage series will also be featured on MLB.com and the official website of each player’s team at different points throughout the baseball season.
Coldwell Banker Real Estate continues to sponsor the Home Field segment on ESPN’s popular nightly baseball news program, Baseball Tonight. Additionally, the Coldwell Banker Real Estate has homepage advertising exclusively running on MLB.com today.