Around the Net

Beacon Marketing Firm Swirl Takes $18M From Twitter, Other Investors

  • Re/code, Friday, April 24, 2015 11:18 AM
The Boston-based beacon specialists at Swirl have reportedly raised $18 million from Twitter Ventures, Hearst Ventures, SoftBank and a number of other investors. “Swirl’s technology is intended to surface relevant ads to smartphone-wielding shoppers while they’re actually in the store,” Re/code reports. “It’s a marketing technique that relies on beacons, which are devices that can ping your smartphone once you get within a certain geographic proximity.”

Read the whole story at Re/code »

Next story loading loading..