- Re/code, Friday, April 24, 2015 11:18 AM
The Boston-based beacon specialists at Swirl have reportedly raised $18 million from Twitter Ventures, Hearst Ventures, SoftBank and a number of other investors. “Swirl’s technology is
intended to surface relevant ads to smartphone-wielding shoppers while they’re actually in the store,” Re/code reports. “It’s a marketing technique that relies on beacons,
which are devices that can ping your smartphone once you get within a certain geographic proximity.”
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