• by Steve McClellan  @mp_mcclellan, April 24, 2015

Yannis Kotziagkiaouridis has been appointed Wunderman’s new Chief Analytics Officer.  He will lead and expand a global team of analytics specialists who will focus on creative and content insights. The agency said that Kotziagkiaouridis is also tasked with ensuring that Wunderman creates “relevant, resonant communications aimed at individual preferences anywhere in the world.”  Based in Dallas, he will report directly to Gary Laben Wunderman’s Chief Data Officer. Kotziagkiaouridis joins the agency from Merkle, where he was vp CRM analytics and strategy. Earlier he was vp analytics strategy at TPG Direct, part of Omnicom Group.