Digital marketing agency Jellyfish is ramping up efforts to build a global offering by launching an office in South Africa that will sit alongside its UK and US businesses. The outfit has bagged the South African Sugar Association (SAS) as its launch client and appointed executive Tim Lombard as managing director. He will report to Jellyfish Group chief executive Rob Pierre. It is the latest in the UK-based agency’s push into new markets and follows the launch of its US agency in 2009.