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Tilda Approaches Creative Agencies Ahead Of Marketing Campaign

  • Campaign, Monday, April 27, 2015 6:44 AM

Tilda has approached creative agencies about its advertising as the rice brand looks at investing more in marketing. The brand has not begun a pitch. J Walter Thompson is the incumbent on the account and has held the business since August 2012. Ogilvy & Mather, a fellow WPP agency, had the account before JWT. Tilda has been largely dormant in terms of advertising since appointing JWT but the company is said to be reviewing its marketing strategy in the wake of a change of ownership and management team.

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