Camelot has credited its focus on digital following the launch of new online and mobile platforms after announcing record UK National Lottery ticket sales for its 2014/15 financial
The company today announced UK National Lottery ticket sales of GBP7.3bn for its 2014/15 financial year, up by 7.5% year-on-year. Camelot says the launch of its new online and
mobile platform in September saw smartphone and tablet sales grow by 60% year-on-year, now accounting for 36% of all interactive sales.
Read the whole story at Marketing Week »