Around the Net
Australia's Online Ads Less Fraudulent But Lower Quality
- CSO online, Monday, April 27, 2015 8:01 AM
The Integral Ad Science Q1 2015 Media Quality Report evaluated online ads and ranked them according a proprietary measure of advertising quality that incorporates measurements of ad fraud, viewability, brand safety, ad clutter, and professionalism. Australia's overall score was lower than Germany, the U.K., and France. Brand risk – the risk that a brand will be damaged through the posting of inappropriate advertisements – was higher in Australia, at 17.7% of advertisements, than in Germany (17.4%), the U.K. (11.1%), and France (10.6%).
