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Pinterest Gives Brands New Ways To Post Ads

  • Adweek, Monday, April 27, 2015 1:21 PM

Pinterest built its first ads API for tech partners. It's also launching a marketing program to help brands increase the amount of unpaid posts. The two programs should change how brands use Pinterest. The new marketing program's partners could build tools that make posting more efficient and provide better measurement about what works and when. Paid advertisers will be able automate the buying of Promoted Pins in a new programmatic system.

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