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Online Travel Business Buying Startups

  • LiveMint, Tuesday, April 28, 2015 10:41 AM
Online travel agency MakeMyTrip Ltd is buying travel-related start-ups in South-East Asia as it rolls out strategies to take on rivals in the growing travel market.
The company has three strategies: increasing its business through smartphones; maximizing revenue from the high-margin non-flights business such as selling hotel rooms and holiday packages; and buying up more early-stage start-ups in travel-related space. It is already in negotiations for such acquisitions.
MakeMyTrip co-founder and chief executive officer (India) Rajesh Magow said the firm has been transitioning rapidly from personal computer (PC)-led Internet business to mobile-led Internet business since its launch in 2000.

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