• Mobile Commerce Daily, Tuesday, April 28, 2015 10:41 AM

CinemaxX is allowing movie-goers at theaters in Germany to use a mobile application to purchase tickets and refreshments with their smartphones, meeting consumers’ accelerated demands for fast, convenient service amid the mobile mind shift. Starting in a few weeks, the Hamburg, Germany-based chain will offer payment through Yapital’s mobile application at 29 theaters, making it the nation’s first cinema operator to offer smartphone-based payments, it said. Consumers’ expectations in terms of speed and convenience have risen significantly owing to being able to get anything they want when they want it via the smartphone – the one device they have with them constantly.

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