KBS (kirshenbaum bond senecal + partners), part of MDC Partners, has named Jennifer Hohman to the newly created global CMO post, overseeing efforts for the KBS network across all offices and specialties.
She will be tasked with leading new business development and global marketing as the agency continues efforts to expand in North America, Europe and the Asia-Pacific region.
Based in New York, Hohman will report to Guy Hayward, global CEO of KBS, and Ed Brojerdi, CEO of KBS New York.
Hohman brings significant global experience to the agency. She spent more than 20 years at IPG including stints as EVP of global business development at UM, EVP of North American business development of Mediabrands, and most recently, heading up global accounts.
During her seven years with Mediabrands, Hohman is credited with driving revenue and growth for both agencies and brands, achieving year-over-year client growth and bringing significant global and U.S. business to the agency, including Hershey’s, United States Army, Charles Schwab, BMW, Nationwide and Chrysler.
"Her vast expertise as a widely respected agency leader coupled with her track record of accelerating growth for large global agency networks will be incredibly valuable as we rapidly grow our footprint around the world,” said Brojerdi.