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Best Buy Breaks Ranks, To Take Apple Pay

  • Re/code, Wednesday, April 29, 2015 12:14 PM

Best Buy is the first big-name U.S. retailer to break ranks with a Walmart-led Apple Pay competitor, announcing today that it will accept Apple’s digital payment system in its U.S. stores later this year. Best Buy has also started accepting Apple Pay as a payment method in its apps, Apple CEO Tim Cook first announced on an analysts call on Monday after the company issued its earnings report. The partnership is a big one for Apple, because it’s the first with a member of MCX, a consortium of retailers and food chains that is building a payment app called CurrentC that is expected to be competitive with Apple Pay. A Best Buy spokeswoman said, “We remain invested in MCX,” but would not commit to accepting CurrentC when it launches to the public.

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