The Taiwan unit of Yahoo Inc. predicted Monday that its mobile traffic on e-commerce business will exceed PC traffic in 2015 thanks to the Web portal's “Mobile
First” strategy that has been pushed by CEO Marissa Mayer since 2012. T
he company's mobile transactions accounted for 30 percent of its total e-commerce revenues in the first quarter of
this year, with mobile traffic exceeding 40 percent of the overall traffic on e-commerce platforms, according to Jacky Wang, vice president of the e-commerce group at Yahoo Taiwan and Hong Kong.
Read the whole story at China Post »