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Twitter Does Ad Deal With Google

  • Adweek, Wednesday, April 29, 2015 11:46 AM
Twitter has a deal with Google: When brands buy ads on Google, they can also order Promoted Tweets as part of the mix. The deal puts Twitters ads before Google's DoubleClick Bid Manager clients. The ad partnership is opportune for Twitter, which has been struggling to break a perception that the company can't grow users like Facebook, Instagram and younger rivals.

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