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Click Bait Headlines Doesn't Help Open Rates: Return Path
- Business News, Wednesday, April 29, 2015 12:20 PM
Emails with Clickbait subject lines do not lead to clicks, according to new research from Return Path. The report revealed that while headlines such as "you won’t believe this shocking secret" may see a lot of web traffic, they don't generate high response rates in email. In fact, the words "secret of" in a subject line leads to an 8.69 percent decrease in open rates as compared to similar emails.
