BIZ DEV: NAIL Wins Popcorn, Indiana

Popcorn, Indiana, creator of popcorn and whole grain snacks, tapped NAIL Communications as its agency of record, following a review. The Providence-based agency will create a national marketing campaign for Popcorn, Indiana, focusing primarily on out-of-home elements. "NAIL is known for creating big ideas that get big results for CPG companies like Mike and Ike, Stonyfield and Food Should Taste Good," said Hitesh Hajarnavis, CEO of Popcorn, Indiana. "Between their creative insights and the chemistry with our team, we look forward to working together to making a splash in the popcorn aisle." Popcorn, Indiana, spent $696,000 on measured media the first nine months of 2014, according to Kantar Media.
Next story loading loading..