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TripAdvisor Sees China As Its Biggest Market

China is set to become TripAdvisor’s largest market as Chinese tourists turn to the travel review site in their pursuit of high quality overseas experiences.  Among the millions of Chinese travelers now heading overseas, a growing number are willing to visit the world’s top attractions for a second or third time, the company said. Joost Schreve, VP of TripAdvisor’s mobile product told the South China Morning Post that China is becoming the company’s key market in a few years and will become its large market in the long term.  “We mainly focused on China’s outbound travelers, which are growing fast. When they travel for the second or third time they tend to look for the most authentic restaurants and hotels,” he said. 

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