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Choice Hotels Boosts Ad Budget By Double Digits
- Advertising Age, Tuesday, May 5, 2015 8:02 AM
Choice Hotels International is boosting its ad budget by 13% this year, and unveiling a new logo, as well as a campaign that includes the company's first prime time TV, print, digital, radio and social components. The company spent $54 million on measured media last year, according to Kantar Media. McCann Erickson New York is Choice Hotels' integrated agency of record. The spot, which uses The Clash's “Should I Stay or Should I go?” employs an approach the company calls “positive guilt.”
