• by Tyler Loechner  @mp_tyler, May 5, 2015

TubeMogul, a programmatic video ad platform, recently announced it has partnered with Site Tour, an out-of-home media ad exchange, to access digital-out-of-home (DOOH) inventory programmatically in Australia.

TubeMogul clients will be able to programmatically buy ads on billboards, kiosks and elevator screens in Australia as a result of the partnership.

Cadreon Australia is the first trading desk to use the new offering, per a TubeMogul blog post.

“[W]e are excited to continue our mission to bring automation and data-led targeting to the OOH channel,” Marc Lomas, managing director of Cadreon, is quoted as saying in the blog post. “This partnership is particularly valuable because we can now execute video-based digital out-of-home buys alongside mobile and desktop video and even TV in the near future.”

Per TubeMogul, targeting options include “by format (i.e. kiosk, billboard), location and day-part.”