• Campaign, Thursday, May 7, 2015 6:22 AM

The company is looking to appoint an agency to oversee media requirements and advise on media strategy as it looks to expand its presence across Europe. For the first time, the five year contract will include activity in France and Belgium, in addition to work in the UK worth GBP6 million. Arena has handled the UK business since June 2011. The review will be led Lionel Benbassat, the head of marketing and brand at Eurostar, who has stated his ambition to better embrace digital and develop a more personalised relationship with customers.

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