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McDonald's Brings Back Hamburglar As Suburban Dad

McDonald’s is bringing back the Hamburglar, but as a real person. In a 30-second spot the company released on its Twitter account, a suburban dad is shown grilling in the back yard in the Hamburglar’s black-and-white stripes. We get hints that he's no ordinary guy: the way he handles the spatula, his special burger watch, and his reaction to hearing an ad on the radio for McDonald's sirloin third-pound burger. The  caption: “Wait, is this who we think it is??!”

Read the whole story at The Drum »

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