It pays to have multiple match types for the same AdWords Keyword, according to Andy Taylor. He tells marketers why the difference in traffic value between different match types of the same keyword is
significant and worth launching multiple versions. Exploring
the value of phrase and exact match keywords, He took a look at performance across a sample of high-traffic clients from Oct. 1,
2014 through the present. The start date was chosen to include the mandatory inclusion of close variants for phrase and exact match, which Google rolled out at end of September last year. Taylor
explains.Read the whole story at Merkle RKG »
