• by Laurie Sullivan  @lauriesullivan, May 7, 2015

Flurry Analytics from Yahoo now fully supports Apple Watch Analytics. It allows the hundreds of thousands of developer partners to understand how those wearing the device engage with the app on the Watch, and how it compares to engagement in the app on the smartphone.

Yahoo Mobile Developer Suite offers the analytics software. Brad Jones, director of product management at Yahoo's Flurry, said the developer can customize the analytics to the application and the way the app works for the Watch. A developer can track a flick of the wrist or any action to better understand when it occurs and the sequence in which it occurs, such as how, when and why.

Developers are looking at interesting metrics -- like the behavior between the application on the watch -- compared with the app on the phone. Individuals of developers are sending billions of events per day on smartphones, and Jones expects similar numbers from those happening on the Watch.

The $349 starting price for the smartwatch is selling well. Research firm IHS predicts the Apple Watch will ship 19 million units this year, representing a 56% share of the smartwatch market. The forecasts will fall to 38% in 2020 as other smartwatch makers refine their products and successfully serve the vast Android smartphone market, which Apple chooses not to address.

Still, two weeks into the release of the Apple Watch, Jones said it's too early to draw a conclusion from the data he sees. "Who could have imagined where the iPhone went from its first few weeks, and what we've been able to see and understand about user behavior," he said. "I think it will be similar on the Watch."