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Mobile Sales Help Drive Shopping Network

Sales at its namesake HSN unit, over 70% of the total company sales, rose 10% to $600.5 million. (The remaining 30% of the parent company’s sales is claimed by theCornerstone business, which mails 325 million catalogs annually under seven different brands from Ballard Designs home decorating to the Chasing Fireflies children’s clothing. Online also represents the bulk of that unit’s business.) Demand was driven by gains in all categories from apparel to electronics, except jewelry. At the HSN unit, online sales jumped 18% to represent two-fifths of all sales. Also noteworthy: Almost 20% of HSN’s sales came from mobile devices.

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