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Pizza Hut Rolls Out Mobile Tracking Tool

Pizza Hut is following in Domino’s footsteps by rolling out a mobile-enabled order navigation platform that allows customers to track their pizza orders from the oven to delivery at their homes, proving that quick service restaurants must innovate digital ordering to stay competitive in the sector. Pizza Hut’s pizza navigation system is currently being rolled out to consumers in the Dallas area before a nationwide introduction occurs later this year. The digital ordering platform speaks to the increasing “Uberfication” of fast-food chains, referring to the instant gratification that consumers can receive by simply pressing a few buttons on their smartphones to order menu items and watch them be delivered in a timely manner.

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