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Conservatives Led On Facebook, Labour On Twitter

The 2015 general election is slated to be the first in history where social media has been hugely influential, according to analysis of Facebook and Twitter accounts linked to Britain’s main political parties. Figures have shown that the Conservatives benefitted from the most engagement on their Facebook page with 467,000 likes, with supporters generating more than 50,000 comments. By contrast Labour was able to dominate discussions on Twitter courtesy of its 210,000 followers, with a total of 225 verified accounts helping to get their message across.

Read the whole story at The Drum »

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