- Moz, Friday, May 8, 2015 1:01 PM
Rand Fishkin
offers guidance to marketers on whether its better to rebrand or redirect existing Web sites and/or consolidate multiple Web sites and brands into one. When Fishkin
transitioned SEOmoz.org to moz.com he saw a dip in traffic for about three to four months before it fully recovered. The dip was between 15% and 25% of its search traffic, depending on week
to week. Fishkin explains.Read the whole story at Moz »
