Boston Rules: IPG Consolidates Mullen With Lowe and Partners, Leikikh Named Chief

Interpublic has restructured two distinct agency network brands, blending Boston-based Mullen and London-based Lowe and Partners to form the Mullen Lowe Group, which will be led by former Mullen CEO Alex Leikikh, who becomes worldwide CEO of the combined operation.

Lowe and Partners CEO Michael Wall will leave the company after a “brief transitional period,” Interpublic said, describing the new organization as “a creatively driven global agency network with a strong, shared entrepreneurial heritage and challenger mentality.”

The consolidated organization will have an executive team drawn from both companies, which will be headed by Jose Miguel Sokoloff, who continues in his position as chairman of the Global Creative Council.

“We see this as an excellent opportunity to engage Alex on a global stage,” Interpublic Chairman/CEO Michael Roth said of Leikikh’s ascension to the top of the organization.

In 2014, MediaPost named Mullen and its Mediahub planning and buying unit its Full-Service Agency of the Year.



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