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Fashion Retailer Closes Website, Goes App Only

Online fashion retailer Myntra will shutdown its website from May 15, shifting to an exclusive mobile app-based model. As we reported earlier, this will be the first such instance of an e-commerce player transforming into a mobile-only entity as internet usage on smartphones witnesses a surge in India. Myntra informed users about the move through print ads published in national dailies and via e-mail. The e-mail communication mentions that the online fashion experience is a personalised one and is 'only possible through the device that is closest to the user.'

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Read the whole story at The Times of India »

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