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7-Eleven Drives Sweepstakes Through App

National convenience store chain 7-Eleven has rolled out the Slurpee All Access Chill sweepstakes contest, which incorporates the retailer’s mobile application to drive summer sales for limited-edition flavor  Mtn Dew Solar Flare as well as app engagement. Contestants enter by purchasing Slurpee drinks, downloading the 7-Eleven app and scanning the bar code located on the cup, encouraging consumers to spend more in-store and drive up app usage. To further play on consumers’ interests in warmer weather activities, prizes for the sweepstakes all center around summer with a focus on summer festivals and concerts, such as VIP trips to top upcoming music festivals, festival-themed makeovers and a meet-and-greet with artist Austin Mahone.

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