Facebook's media revenues increased 63 percent over the past year as the social network embraced the rise of mobile to boost users' visits and is advertising offering. Facebook, winner of Campaign's medium of the year in 2014, is now ranked the tenth-largest media owner in terms of media revenue, defined by ZenithOptimedia as "all revenues deriving from businesses that support advertising - television broadcasting, newspaper publishing, internet search, social media...". The next-fastest-growing company is Baidu.