NEW! Quilted Northern: A Brand That Wants To Be Forgotten

quiltednorthernQuilted Northern launched a series of TV spots with an unusual tagline: "Designed to be Forgotten." What about the poor bathroom accoutrements that can't turn away from the actions that occur in small quarters? They suffer in silence, but those who use Quilted Northern quickly forget their bathroom time. "Daddy Gator" and his child are beached on the bathroom sink, unable to avoid every bathroom visit. See it here. A ceramic bunny would rather be put out of her misery by a wayward elbow than have to watch one more bathroom visit. Watch it here. Ever consider the feeling of your frog toilet paper dispenser? Froggy can never look away or lower his arms. See it here. Avoid placing pictures of departed loved ones in the bathroom; it's not how they want to remember you. Watch it here. Even the bird wallpaper is watching you, except for the lone bird with an outlet for a face. See it here. The final ad shows the viewpoint of "Conductor Randy," a toy lost under the radiator with a bird's eye view of the toilet. Watch it here. Droga5 NY created the campaign, directed by Bennett Miller

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