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Credit Card Company Adds PIN to App, Increases Use

Credit card issuer First Bankcard recently updated its mobile application, providing quicker access to accounts via a four-digit PIN, with frequency of use increasing following the change. As credit card and banking customers get comfortable with managing their accounts via mobile, they are looking for features that make the process as quick and easy as possible. With this in mind, First Bankcard recently introduced the four-digit Passcode, which replaces the need to enter a username and password, as well as Quick Balance, which lets credit card customers view account balances and recent transactions without having to log in “Within weeks of allowing users to select a PIN instead of the login and password, more than half of our mobile app customers switched to the easier PIN,” said Mihaela Kobjerowski, vice president of customer management and digital solutions at First Bankcard, Omaha, NE.

Read the whole story at Mobile Commerce Daily »

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