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Google Says Nearly Half Of All Video Ads Are Unviewable

  • The Drum, Tuesday, May 12, 2015 7:09 AM

Almost half (46 per cent) of video ads served across the Internet -- excluding YouTube -- in the United States will never be seen by consumers, according to a study by Google. This figure drops to 42 percent in the UK. The findings come as advertisers continue to grapple with issues arising from viewability -- where an ad is served on a page to how quickly it disappears when a user scrolls -- and as Google continues to encourage advertisers to consider its TrueView formats following a significant investment since its launch in 2010.

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