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Betfair Appoints First CMO

  • The Drum, Tuesday, May 12, 2015 7:10 AM

Betfair has named director of online marketing Johnny Devitt its first chief marketing officer (CMO) after scrapping the brand director role and the departure of its top marketer. Devitt replaces Mark Ody as the custodian of the brand. He will report to the company’s chief executive Breon Corcoran. With online marketing and branding responsibilities now led by one marketer, Betfair is keen to unearth more efficient ways of converting brand metrics like awareness and sentiment into a loyal following.

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