Ditching the subscription fee of $7.99 a month, The New York Times just relaunched its NYT Now app as a free service. “We have seen very high engagement and retention among our NYT Now users,
[but] we have not seen the number of subscriptions we were hoping for,” a company representative tells The Verge. The change, the app “provided great insight into ... our goal of reaching
a wider and younger audience,” she said.
Read the whole story at The Verge »
