• by Amy Corr  @MediaPostOTL, May 12, 2015

We are often our own worst critic, especially when it comes to exercising. If we're not criticizing ourselves, we're comparing ourselves to other more fit and thinner athletes. That's the gist of a new campaign for Nike women that addresses our "Inner Thoughts." The 60-second ad shows women battling their negative thoughts while they run a half marathon, exercise in a gym or take yoga and spinning classes. I can 100% relate to the woman in her yoga class, waiting for it to change her life. It took me a long time to learn to "get" yoga, and now I love it. Each woman squashes her inner insecurities by pushing her workouts to the max, even if there are too many mirrors in the weight room and the beginning of a long run is always the hardest. "Better For It" closes the ad, seen here, created by Wieden+Kennedy Portland.