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Cash-Back Program Adds to Coupons

Ibotta’s expanding cash back program suggests that while coupons have grabbed a prominent spot in mobile shoppers’ hearts, consumers are also gravitating to the opportunity to earn up to hundreds of dollars a year without letting coupons dictate what brands they buy. Shoppers simply download the free Ibotta app onto their phone, or visit the Web site, browse their favorite products, unlock cash rebates, go shopping, and verify their purchases. The app’s expansion suggests that as more consumers move into mobile, cash back programs may resonate may strongly with them, even as coupons become a mobile commerce staple.

Read the whole story at Mobile Commerce Daily »

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