• by Larissa Faw , May 13, 2015

Rosetta, part of the Razorfish Global network and Publicis.Sapient platform, has tapped Jon Winsell as its new SVP of Strategic Planning. 

The agency said Winsell is tasked with driving "strategic innovation across the customer engagement ecosystem to create growth for Rosetta’s global client roster." 

He will be based at Rosetta’s New York City office, and will report to Executive Vice President of Global Strategic Planning David Worth. The position underscores the agency's focus on strategic planning. Rosetta is recruiting talent in this area and plans to nearly double the size of its strategic planning team with open roles available on both the East and West Coasts. 

Winsell brings with him more than 20 years of marketing, content and brand strategy expertise and has experience in agency account leadership, digital strategy and business development. 

Most recently, he worked at The Experts Bench, Inc. where he served as Senior Marketing consultant to YP, the listing directory formally known as Yellow Pages. Earlier Winsell held senior strategy and consultant roles at TMP Directional Marketing, MediaCom, VML Inc., Team Detroit and Carat USA. 

Over the course of his career, he’s worked with several brands including American Express, L’Oreal, Ford Motor Company, Diageo, Giorgio Armani, Gucci, and P&G. 

“Jon’s approach to strategy perfectly aligns with Rosetta’s strengths in combining intelligence, experience, and technology to grow our clients’ business through customer engagement,” said Worth.