• by Richard Whitman , Columnist, May 13, 2015

MediaCom hit the jackpot at the 2015 Global Festival of Media Awards taking home three gold, four silver and four bronze awards. The Global Festival of Media Awards, if you've been living under a rock, recognizes excellence in media planning and buying.
 
At the ceremony in Rome, Italy, MediaCom won gold awards for its work on Dell and Babyshop, silver for its work on Queensland Government and P&G Rejoice and bronze for its work on P&G Gillette, IKEA, NBC Universal and Shell.
 
The agency was named the winner in three categories; Best Targeted Campaign, Best Community Development and the Smart Use of Data Award, as well as picking up prizes in Best Experiential Campaign, Best Digitally Integrated Campaign, Best Use of Native Advertising, Best Use of Video, Best Entertainment Platform and the Effectiveness Award.
 
MediaCom was also the most shortlisted agency at the awards, with 35 places won by 21 different campaigns across 17 categories. 

Of the wins, MediaCom Worldwide Chairman and CEO Stephen Allan said, "This is a huge achievement that reflects enormous credit on our people in all markets. We are constantly striving to create better content and connections for advertisers to best reach their audiences – and we’re extremely proud of all the work we accomplish for our clients every day. The fact that so many of our campaigns have been recognized as world class by our peers demonstrates how effectively we have been able to do this.”

Here's a full list of the agency's wins:

GOLD AWARDS
•  Best Targeted Campaign – MediaCom Germany for Dell, Take IT Easy
•  Best Community Development – MediaCom Germany for Dell, Take IT Easy
•  The Smart Use of Data Award – MediaCom Norway for Babyshop Embraces Showrooming

SILVER AWARDS
•  Best Targeted Campaign – MediaCom Norway for Babyshop Embraces Showrooming
•  Best Event/Experiential Campaign – MediaCom Australia for Queensland Government, Your Future Is Not Pretty
•  The Effectiveness Award - MediaCom China for P&G Rejoice, Rendezvous with your soul mate
•  Best Digitally Integrated Campaign – MediaCom China for P&G Rejoice, Rendezvous with your soul mate

BRONZE AWARDS
•  Best Use of Video – MediaCom China for P&G Gillette, Scandal Shave
•  The Smart Use of Data Award – MediaCom Norway for IKEA, There's no such thing as bad weather
•  Best Entertainment Platform - MediaCom Australia for NBC Universal, Devious Maid Gets Busted
•  Best Use of Native Advertising – MediaCom US for Shell, Cities Energized: The Urban Transition

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