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United Streamlines Mobile Site

United Airlines has revealed the beta version of its new site, which is touch-friendly across all platforms and provides customized travel history widgets, suggesting that filtering options for streamlined booking and a unified experience are functions sought by travelers. The new site provides users with a sleeker and more modern interface, in addition to personalized features such as widgets customized to Mileage Plus members’ past travel histories. The enhanced sorting functions are also meant to drive sales of more flights as mobile booking applications begin to crowd the competitive hospitality sector.

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